State of the fresh vegetable market

State of the fresh vegetable market

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State of the fresh vegetable market

The construction of new greenhouses in the Russian Federation allows to increase the percent of domestically produced products. At the moment, Russian production satisfies only 60% of the total demand for vegetables.

Currently, there is a shortage of domestic goods on the shelves of retail stores. Majority of small-scale manufacturers are unable to enter retail chain stores due to delivery problems, certification, and manufacturing capabilities. Large manufacturers face the problem of shortage of their own production, since the demand for domestic high-quality products exceeds by far the production capacity. Thus, retailers have to replace the lack of domestic products with imported vegetables. Which, by the way, significantly affects the current price, as these countries by supplying tomato at the lowest cost, thereby run down prices.

Due to the fact that more consumers are switching to a domestic product we can see the production development. Indeed all products supplied from abroad reach the consumer in 2-3 weeks after collection. The modern consumers are well aware of this and that is why they choose farm and greenhouse products.

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