Throughout the year demand for fresh vegetables remains at a high level due to their beneficial properties, providing greenhouse business with a particularly high level of profit in early spring – as human body has a special requirement of “fresh” vitamins after winter.
Market of year round fresh vegetables and greens, is not complete and is represented mainly by imported producers, to which Russian consumers do not have much confidence, therefore there is an unfilled market niche for greenhouse facilities.
High competitiveness of the products will be ensured by the following factors: